Like any good corporate communicator, I’m sitting in the airport pondering the last four days of learning by the fire hose method, and I’m gonna blog about it.
I attended my first IABC World Conference after about five years of coworker recommendations. You quickly realize the international bit in International Association of Business Communicators is not an exaggeration. If lovely foreign accents is your thing, this was the place to be.
The following are a few notes About my experience, mostly because I don’t want to forget this when I get back to the office.
- Authentic, even vulnerable
- Cut the crap
- Jargon is lazy, acronyms are even worse
- Complex is not a problem, confusion is the problem
- Social is a behavior, not a tool
- It’s okay to entertain and make people smile (we often miss this mark in corporate communications)
The ongoing sentiment feels to me we are starved for genuine human connection – especially in cubicle land. We want someone to listen, we want to share real stories and we want a connection that’s deeper than the typical CEO blog.
I can totally get down with that. I also understand how that’s a tough sell in cubicle city.
The toughest pill to swallow is knowing we still have to justify our existence to the business. The goal, in my mind, is to be so good at what you do it’s undeniable – and have the bravery to push for what’s good.
I know this stuff. I wasn’t surprised or heard anything I didn’t already know during the conference sessions. However, I can see how a kick in the pants can boost my bravery to keep pushing for what so know is good and needed.